Google’s Foundations of Digital Marketing Course


Google’s Foundations of Digital Marketing course teaches entry-level digital marketing techniques. It teaches the importance of keyword research and how to avoid keyword stuffing. The course also teaches you how to determine the appropriate keyword density for target keyword phrases. This measurement tells you how often your keywords appear on a web page.

Modules in the AdWords fundamental digital marketing course

AdWords is a platform where marketers can target clients at the right time. This course will help you learn how to use the platform and prepare you for the AdWords Fundamentals exam. Each module in the course will teach you different aspects of AdWords and how to create and manage campaigns effectively.

The courses include video lectures, hands-on exercises, and quizzes. You can complete the course at your own pace, and you can also take the course for free. The modules cover website design, email marketing, social media marketing, and competitive analysis. The course can be completed in as little as eight weeks.

Using email marketing is a vital part of any successful online marketing campaign. It is a widely used method of lead generation and conversion. All digital marketers need to learn about email marketing and how to utilize it effectively. The course will also introduce you to CRM, a marketing tactic where you collect and store information on your potential customers. It will also teach you how to connect Google Analytics and AdWords tools.

Google’s Fundamentals of Digital Marketing course includes 26 modules geared to beginners. The course is designed for a variety of audiences and is very user-friendly. The course is accredited by the Interactive Advertising Bureau (IAB) and includes practical examples. The modules cover social media marketing, search engine marketing, and e-commerce.

The AdWords fundamental digital marketing course teaches students the tools, strategies, and tactics most effectively driving sales and engagement. In addition to using keywords and PPC, the course teaches students to create ad copy. Moreover, students will learn how to create compelling content that reaches the right audience.

The course also teaches about remarketing, a way to remind a specific person of an ad. It teaches students how to set up remarketing tags and shows best practices for collecting insights. The course also teaches mobile advertising, which is essential to successful remarketing.

Modules in the AdWords app certification course

Modules in the AdWords App Certification Course cover a wide variety of topics. In addition to optimising bids and budgets, students also learn how to manage campaigns and create bulk sheets to track campaign performance. Students will also learn how to use scripts to automate almost any task on their account.

Modules in the AdWords application certification course vary in length from five minutes to three hours. Many courses are designed for complete beginners and those who are experienced with the app. The courses can be taken at your own pace and on your schedule. Moreover, many of them are subscription-based courses.

The course covers all the aspects of AdWords, from setting up a new campaign to writing your first ad. It also covers how to monitor the performance of your campaign and optimize ads to achieve higher click-through rates. You’ll also learn about ad extensions and the benefits they can bring to your campaigns.